The Night Owl:
According to the American Community Life Survey, only 25% of Americans live in areas with an influx of amenities like gyms, grocery stores, cafes, bars, bowling alleys and other places that allow for chance encounters and mingling. 66% of people had a location they frequented regularly, but numbers have fallen closer to 50% post the COVID 19 pandemic.
In order to remedy this issue, I have conceptualized a brand know as:
“The Night Owl” is a late night cafe that offers a variety of delicious foods, pastries and activities. Wanting to break out as a community hub, “The Night Owl” has set out to become the go to Third Space for night goers, whether it's to grab a bite, study, relax, or mingle.
Based on various studies, 20 to 40% of the population prefers to stay up late at night. Keeping this in mind, “The Night Owl” wants to offer a space for night goers who want an evening outing, that doesn’t involve clubbing or stereotypical nightlife excursions.
“The Night Owl” has areas to eat, socialize, as well as quiet rooms to study, read, or spend time with your creative endeavors.
Regardless of your late night needs, “The Night Owl” is surely able to offer the necessary treatment, and be the restorative third space for individuals.
Branding color variations for the “The Night Owl” logo.
Additional collateral showcasing patterns and “The Night Owls” various color palettes.
Horizontal Logo design based off a barn owl.
Horizontal Logo variation based off an eastern screech owl.
Horizontal Logo variation based off a great horned owl.
Circular Logo design based off a barn owl.
Circular Logo design based off an eastern screech owl.
Circular Logo design based off a great horned owl.